TikTok has beaten Instagram, Pinterest, and many others as the most popular app. Holding that number one spot, it is no shock that TikTok is what people look to for the newest trends. Clean Girl makeup has become the beloved look to rock in Western countries; it values natural and chic makeup that creates a youthful and healthy look. However, what about other countries? The Douyin app, the Tik Tok equivalent in China, does not follow the world of the West's simple and minimalistic makeup trends. Rather, the sparkling and eye-catching makeup look known as the “Douyin Makeup.” So here’s a breakdown of the Douyin trend; where it came from, a step-by-step routine, and products to achieve the look.

TikTok Vs. Douyin

At first glance, the Douyin app and TikTok might seem identical to one another. Both apps have the same infamous music note logo and are owned by the same company. However, the content on the Douyin app differs strongly from its Western sister. From traditional Chinese dance trends, to K-pop singing challenges, to popular makeup trends, the idea of the sister apps may be the same, but the execution isn’t. The main similarity lies in the app's influence and rising popularity in society. So… TikTok has the Clean Girl look, but what does Douyin bring to the table?

Glitter Here, Glitter There, Glitter Everywhere!

Douyin makeup did not come to play. She is captivating, ethereal, and sultry. The eyes are the focal point for this look with a colorful smokey base, a baby eyeliner wing, and lots and lots of glitter! The colorful smokey eyeshadow provides a sultry and sexy look to the eye while providing a good base to bring out the glitter. The subtle eyeliner wing defines the eye shape, making the eyes appear larger and more doe-like. And, let’s not forget about that glitter! The glitter pulls the entire look together and is what makes the Douyin makeup, the Douyin Makeup. But, wait, there's more. The eyes may be the windows to the soul, but a flawless complexion with a pouty lip is the key to becoming the object of someone’s greatest desires. Out with the old, and in with the new. The Douyin makeup said goodbye to dewy skin and hello to a smooth, soft, and flawless face with a touch of blush to create a truly heavenly look. To further enhance that soft and subtle look, matte lipstick is placed on the lips. With all three of these components combined: the eyes, flawless face, and soft lips, you are bound to snag anybody’s attention. Now this glamorous look may break some necks, but it won’t break the bank account. No need to spend over $100 on products, Douyin makeup has got your back.

Prepare for Trouble, and Make It Double!

As extravagant as Douyin makeup may seem, it doesn’t require many products to get the look. With just foundation, eyeliner, lipstick, and an eye palette, it should be a crime how easy and affordable this makeup look is. Despite Douyin makeup revolving around a soft and smooth face, you don't need a matte foundation to obtain the look. The best suggestion to give you that flawless and soft look, while also maintaining a youthful and minimal glow, is the Elf Cosmetics Halo Glow Liquid Filter. This foundation is light on the skin, and perfect for giving an immaculate finish. And the best part, the foundation is just $14. Set the Halo Glow with the Lys Beauty Triple Fix Setting Powder and you will have the perfect base for the rest of the makeup. What if I told you that you can get the complete eye look for Douyin makeup with just 3 colors? The Kaja Beauty Bento offers you three beautiful, and glittery, eyeshadows that can give you exactly what you need. At just $26, what more could you possibly ask for? For the final touch, a sweep of the perfect lipstick using the Kaja Beauty Love Swipe. And there you have it, the Douyin makeup look. A look that will have others doing a double take.

Written by Chloé Golden, Photographer: Krystal Pham, Social Media: Liane Nguyen

Sparkle, Baby, Sparkle!