So You Want To Start a YouTube Channel?
From the 2013 OGs like Bethany Mota and LaurDIY, YouTube has become this multifaceted space for so many people to transform their interests into platforms with millions of subscribers. Whether you have a list of video ideas ready to go or just want to give viewers a glimpse inside your life, there's a place for you on the site. In fact, the ever-evolving decade we're in has grown to favor the latter. If you find yourself wanting to create a YouTube channel but think you’re too late to the game, here is the ultimate guide to starting.
Find. Your. Niche.
Like anything and everything that comes with content creation, it’s all about finding your style and aesthetic. If you’re multi-passionate, it could be difficult trying to figure out the type of content you want to produce. The key is to think about what you want to be known for. Beauty? Fashion? The life of a college student? Whichever you choose, be sure that it is something you’re passionate about that you and your audience will continue to be interested in.
Focus on what’s trending
Although it is essential to stay original when it comes to creating content, keeping up with the latest trends could take your channel to the next level. For instance, videos like vlogging your morning routine, your Amazon favorites, or a holiday gift guide are great trends that allow you to put a personal twist on trending topics. Showing your personality in videos that have the potential to gain traction is key to having viewers come back.
Stay consistent
It can be difficult to stick to a posting schedule, but creating a content calendar could help. Brainstorm video topics, how often you want to post, and review which videos received more engagement than others. Planning out your content is a great way to stay organized plus your subscribers will know which days to tune in. They'll look forward to every new upload and get into a habit of going to your channel.
The technical side of things
Don’t let the pressure of having the most expensive equipment scare you—we’ve got you covered. There are many dupes for camera equipment that will give your videos the same great quality. Pro tip: an iPhone camera is just as good for starters! Save the money when you're starting and worry more about building a fanbase than a collection of equipment.
Now that you know a few tips and tricks to start a YouTube channel, our biggest piece of advice is to remember that creating videos shouldn’t feel like a chore. Make it a creative escape that you genuinely want to engage in and are passionate about! Your love for creating videos will translate through the screen and is the first step to building your own creative community.
Written by: Larissa Villegas, Photography: Savannah Patterson, Design: Jade Sung